👋 Hi, I’m Kevin. I’ve led 2 growth teams to IPO (Remitly & Spire) and built four $100M+ ARR product lines. It’s just me, a solo operator armed with AI: I find where your funnel is leaking, run rapid experiments that lower customer acquisition cost (CAC) and lift conversion, and train your team to run the system on their own in 90 days.
Growth rarely stalls from one big mistake. It usually slows down because small disconnects compound over time while everyone is busy running the day-to-day business:
Someone updates an ad, rewrites a landing page, or changes a checkout step, and suddenly the promise that brought the buyer in no longer matches what they see next. Even one mismatched message or extra step quietly kills conversion.
Tracking breaks technically, the wrong attribution model gets applied, or outside platform changes (like Apple privacy updates or security bots inflating email open and click-through rates) corrupt your numbers. You end up flying blind or cutting budget from channels that actually drive revenue.
When you have one channel that prints customers, every new channel looks slow and expensive next to it. Teams over-rely on that single winner and starve the next growth engine until the first channel inevitably saturates.
Even a good agency can go on autopilot once the retainer is locked in, or the founder and senior account manager who sold you move on to newer clients. You keep paying the same monthly fee while the sharp thinking disappears.
When you stare at your own funnel every day, it is hard to see what shifted. Sometimes it takes an outside operator who has scaled growth across multiple industries to spot the blind spots right away. And in most cases, there are no silver bullets. Real growth comes from tenaciously optimizing every little detail across the entire customer journey.
A structured 3-step system that finds where your funnel is leaking, proves what lowers customer acquisition cost (CAC), and equips your team to run it on their own.
60-point inspection across your Data & Attribution Foundation, Acquisition (Stages 1 to 4), and Post-Sale Expansion & Retention (Stages 5 to 8) to pinpoint every funnel leak.
Instead of betting $50K on a slow campaign, I rank opportunities with an ICE Matrix and launch fast 2–4 week Minimum Viable Experiments (MVEs) to prove ROI and lower customer acquisition cost (CAC).
Includes AI enablement, written playbooks and standard operating procedures (SOPs), Loom video demos, and live training so your in-house team owns and runs the system independently.
Built on the Bowtie Data Model by Winning by Design
REVgtm stands for “Revenue Go To Market” and every action and recommendation is designed to ultimately drive more revenue.
Featured Client Story · Award-Winning Healthcare & Medical Marketing Agency
Marina Gee is the Founder & CEO of MG Media Creative, an award-winning medical and healthcare digital marketing agency that has helped 500+ private medical and healthcare practices grow. When a key employee unexpectedly got ill, she needed an experienced operator who could step in right away so their own lead generation didn’t miss a beat.
She called me on a Thursday. By Friday, I had LinkedIn Lead Gen Form ads and conversion tracking live. When my first angle didn’t perform the way I wanted, I didn’t make excuses or burn through her budget: I told her right away, changed one variable, and launched the second test that immediately brought in qualified leads at her target CPL.
“Kevin was able to generate leads for us quickly. He was incredibly attentive and responsive and quick to get systems in place. I called him on Thursday and by Friday he had ads up and running.”
“When his initial suggestion didn’t work, he was very upfront about it and immediately provided a recommended solution. That is a level of honesty that you don’t often see from service providers that is so refreshing. From there, he was quickly able to deliver on the leads he promised and communicated with me the whole way through.”
Did a segmentation analysis to create pricing based on segment needs, launching a land-and-expand pricing structure that grew recurring revenue 20% in 90 days.
Their agency only targeted wealthy zip codes and optimized for cheap form fills. By tracing closed CRM sales backward, I found that less affluent zip codes actually bought more often, shifted bidding to booked sales calls, and grew closed sales from 17 to 38 customers while cutting ad spend 37%.
Overhauled hero positioning, fixed silent signup defects, and introduced a qualified trial gate that lifted trial-to-paid customer conversion nearly 4× (from 1.0%–1.5% to 4.6%–5.1%) and grew enterprise revenue upgrades +49%.
“Kevin has been an exceptional strategic marketing advisor for our Silicon Valley AI agent company. He didn’t just implement LinkedIn and email solutions, he introduced powerful marketing tools and educated our team throughout the process so we continue to apply that knowledge independently.”
“You can trust REVgtm to quickly and nimbly drive growth. They went from SEO analysis to landing page design to A/B testing with Google Ads within 6 weeks, and delivered cost-effective qualified leads.”
“Achieved an enterprise pipeline of leads that are likely to convert worth well over $10M in annual recurring revenue and streamlined our marketing processes which led to a 200% increase in impressions.”
Instead of managing a revolving door of agency account managers and disconnected specialists, you work directly with me from day one across strategy, hands-on execution, and team hand-off:
No bait-and-switch where a senior partner sells you and then hands your account off to a junior coordinator. I audit your data, build your experiments, and work directly with your team myself.
My entire practice is designed so you can run on your own. I audit what your current agency is doing and train your team with AI workflows, written SOPs, and video demos. I’ve already helped 2 clients replace their agencies and redirect those monthly retainer fees straight into working ad spend.
Having scaled both B2B and B2C businesses makes each side stronger. B2B taught me how to map long customer journeys and multi-person buying committees, which also unlocks high-ticket consumer, education, and household decisions that people rarely make alone. B2C taught me how to make B2B marketing human, clear, and differentiated instead of stiff and corporate.
Combining C-suite strategy and hands-on execution in one operator armed with AI eliminates handoff lag. You have one person to hold accountable, one person to get on a call with, and ideas go from diagnosis to live test in days instead of months.
Start with a standalone 60-check REVgtm Bowtie Audit or a 90-Day Growth Sprint, then run independently or continue on flexible hourly support.
Send over the three quick details in the form and I will reply personally within one business day with next steps.