Flagship Case Studies & First-Party Data.
REVgtm stands for “Revenue Go To Market” and every action and recommendation is designed to ultimately drive more revenue.
Moved the highest-converting differentiator above the fold, fixed three silent JavaScript and React hydration sign-up errors, introduced a credit-card trial gate (lifting trial-to-paid from 1.0%–1.5% to 4.6%–5.1%), and built a 90+ day returner motion (+49% enterprise upgrade lift) while cutting outbound/paid CPL 54% ($427 to $196).
Their agency only targeted wealthy zip codes and optimized for cheap form fills. By tracing closed CRM deals backward, I found that less affluent zip codes actually bought more often, shifted bidding to booked sales calls, fixed a 20-second mobile booking delay, and grew closed sales from 17 to 38 customers while cutting ad spend 37%.
FullStory click analysis across 480,455 checkout visitors revealed that buyers who clicked the competitor pricing comparison converted at 47.44% (3.44× the 13.79% baseline), while 89,721 visitors clicked a dead blurred sample report. Made comparison pricing visible by default and cut two post-payment onboarding screens.
Built engineering-grade market segmentation and ICP hypothesis testing from 20+ customer interviews. Launched Meta B2B ads and a tracked landing page in 72 hours, reached a clear go-forward signal in 10 days, and acquired the exact same target business buyers at a 40% lower cost than LinkedIn.
Audited $680K in quarterly paid search across 89 campaigns and 6 international markets while streamlining multi-market B2B demand generation (+60% to +200% impression lift). Segmented $56.3M in customer revenue into Standard, High Value, and Elite tiers to unlock $895K in scaling headroom.
Went from technical SEO and keyword intent analysis to new landing page design and live Google Ads A/B testing within 6 weeks to deliver cost-effective qualified B2B leads, alongside a segmentation analysis to create pricing based on segment needs that lifted recurring revenue +20%.
Featured Client Story · Award-Winning Healthcare & Medical Marketing Agency
Onboarded Thursday. Ads live by Friday.
And an honest pivot when the first test missed.
Marina Gee is the Founder & CEO of MG Media Creative, an award-winning medical and healthcare digital marketing agency that has helped 500+ private medical and healthcare practices grow. When a key employee unexpectedly got ill, she needed an experienced operator who could step in right away so their own lead generation didn’t miss a beat.
She called me on a Thursday. By Friday, I had LinkedIn Lead Gen Form ads and conversion tracking live. When my first angle didn’t perform the way I wanted, I didn’t make excuses or burn through her budget: I told her right away, changed one variable, and launched the second test that immediately brought in qualified leads at her target CPL.
“Kevin was able to generate leads for us quickly. He was incredibly attentive and responsive and quick to get systems in place. I called him on Thursday and by Friday he had ads up and running.”
“When his initial suggestion didn’t work, he was very upfront about it and immediately provided a recommended solution. That is a level of honesty that you don’t often see from service providers that is so refreshing. From there, he was quickly able to deliver on the leads he promised and communicated with me the whole way through.”
What My Funnel, Outbound & Attribution Audits Show
| Checkout Interaction Cohort | Visitors | Conversion Rate |
|---|---|---|
| Clicked Competitor Pricing Comparison | High-Intent | 47.44% (3.44×) |
| Opened FAQ Accordion Items | 3,759 | 16.50% (1.20×) |
| All Checkout Visitors (Baseline) | 480,455 | 13.79% (1.00×) |
| Dead-Clicked Blurred Sample Report | 89,721 (18.7%) | 13.19% (0.96×) |
| LinkedIn Acquisition Play | Volume / CPL | Cost / Booked Mtg |
|---|---|---|
| 1:1 Automated Outreach (Apollo + LI) | 1,250 sent · 11 mtgs | $12.73 / meeting |
| Native Lead Gen Form Ads (Auto-Fill) | 61 leads ($10.70 CPL) | $18.65 / meeting |
| Dynamic Spotlight Traffic Ads | 78 leads ($14.45 CPL) | $70.44 / meeting |
| Return-Window Cohort | Paid Sign-Ups | Enterprise Share |
|---|---|---|
| 1–6 Days to Return | 1,158 | 9.5% (110 Ent) |
| 30–89 Days to Return | 365 | 12.6% (46 Ent) |
| 90+ Days to Return (Long Evaluation) | 331 | 14.2% (+49% Lift) |
| Vertical Segment | Email CTR | LinkedIn CTR |
|---|---|---|
| Healthcare Hiring CX (n = 1,341) | 7.0% (7× Retail) | 26.0% |
| Telecom & Insurance CX (n = 2,184) | 3.0% | 21.0%–27.0% |
| Retail CX Baseline (n = 1,394) | 1.0% | 23.0% |
Ready to fix your funnel leaks, run growth experiments, and train your team?
Who is a good fit: Post-PMF companies with paying customers, 12+ months of CRM and funnel data to inspect, and budget for execution ($15K–$20K Audit Only or $10K–$15K/mo 90-Day Growth Sprint).
Who is not a good fit: To keep my time focused on hands-on client work, I do not offer open free calls. If you are still looking for your first customers with no historical funnel data or execution budget, it is too early for this system.